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Nokian Tyres

Nokian Tyres – Hakkapeliitta 8

  • Client: NOKIAN RENKAAT
  • Agency: KING
  • Director: JALMARI HELANDER
  • DOP: MIKA ORASMAA
  • Production Company: MJÖLK
  • Post Production: TROLL VFX
  • Color Grading: JAMES POST

This one was a big challenge for Troll. Directed by Jalmari Helander, almost everyone at our studio was involved in making the commercial happen. It was certainly a team effort since the shots were all put together from pieces contributed by different artists.

The biggest lesson learned from the whole thing was that making ice and snow is really difficult. You could say we ended up bashing our heads against an icy wall more than a few times over the course of the project.

Still, we got it done in the end and it looks decent enough.


Here’s the background for which I did some of the shading, lighting and compositing work. Since it was the ice we struggled with the most, we took turns in giving it a shot. All the 3d work is a mix of work by me, Juuso Kaari, Erkko Huhtamäki and Samuli Torssonen, in no particular order.

Main comp for this shot, like for many others, was done by Ari Huuskonen.

 


Amongst other things, I provided the comp team with the bits and pieces to build their shots out of, in this case the snow particles flying from the wheels.

 


Again, I added some particles and did a few correcting render passes.

The whole shot is 3d and was Erkko Huhtamäki’s baby. He modeled much of the car and lit and shaded the scene with some help from Samuli Torssonen.

 


If the car was Erkko’s shot, this was mine. On the compositing side of it at least, which went through quite a few iterations. It didn’t help that the original plate didn’t exactly match the intended lighting at all.

Background replacement was cobbled together from multiple stock sources, including some shots Samuli Torssonen had luckily taken on his trip to Norway.

Adding more billowing snow behind the car was actually very easy, just a quick fluid sim was all that was needed.

The iceberg was done by Trevor Baylis and Samuli Torssonen. The version you see here has already gone through some major compositing work, as the rendered elements required quite a bit of fixing. There were a lot of render passes involved, but if I put them all here you’d be scrolling down for quite a while.

The final shot before grading. My comp ended up serving as a basis for the opening shot where Juuso Kaari took over in doing the final adjustements.

 


And just to keep things interesting, I handled the rendering and compositing of the wheel for the product shot. Model and animation was done by Erkko Huhtamäki.